Capsule Series
Built around bringing the outdoors in, with glass forward design and a sculptural silhouette.
Prepared for Neo Smart Living
Neo Smart Living x 8th Moon
Strategic Growth & Content Partnership
Modular living deserves a growth partner that treats every square foot with the same intention you build into every unit. This is how 8th Moon turns Neo's design, craftsmanship, and product innovation into a demand engine that fills the showroom and moves qualified buyers from curiosity to a signed order.
Prepared by 8th Moon·Date August 26, 2026·Following our discovery conversation
Executive Overview
A Partner for Growth, Not Just Content
Thank you for the conversation. What you are building at Neo Smart Living, a design forward answer to how people use the space they already own, is exactly the kind of product that deserves a growth partner rather than a vendor. This letter outlines how 8th Moon will help Neo turn its product innovation and visual appeal into a predictable, repeatable demand generation system.
Our approach combines four disciplines under one roof: brand storytelling, high end content production, paid media strategy, and lead generation infrastructure, all tied together by reporting that tells you what is actually working. We are not here to chase views or followers. Our definition of success is the one that matters to your business: more qualified leads, more booked showroom tours, more financing inquiries, more configuration calls, and more closed sales.
Neo already has the hard part solved. The product is genuinely differentiated, the price point is accessible, and the use cases are wide enough to reach nearly every kind of buyer. What is missing is the system that turns that potential into a full pipeline, month after month.
Our Understanding of Neo
The Business We Are Building For
Neo Smart Living designs and sells customizable prefabricated units for backyards, vacation properties, and other flexible use settings, built around the promise of Modular Spaces For Modern Living. The product line spans three families: the Capsule Series, built around bringing the outdoors in, the Cube Series, a panelized and more accessible install option, and the TRIO and expandable models, designed for flexible living and expanded usable space.
The entry point into that ecosystem is the Tahoe Mini, a Cube Series studio starting at $19,800 for 117 square feet. It is small enough to feel approachable and capable enough to become an office, a creative studio, a home gym, a guest space, a playroom, or a short term stay.
We also understand the buying journey is not simple. A Neo purchase asks a customer to think through site suitability, delivery and crane access, foundation work, electrical and utility connections, local permitting, and financing, all before they can picture the finished space.
Neo's opportunity is to own the space between inspiration and confidence. Show the dream, then remove the friction standing between a prospect and their own backyard.
Cube Series
A panelized and more accessible install option, home to the Tahoe Mini entry point.
TRIO and Expandable
Designed for flexible living and expanded usable space as needs change.
Strategic Objectives
What We Are Working Toward Together
Every recommendation in this letter ladders up to a short list of outcomes.
- 01
Increase qualified consumer demand across Southern California and expandable target markets
- 02
Build trust and buyer confidence through clear education paired with premium visual proof
- 03
Turn social platforms and paid media into true lead generation channels, not just awareness channels
- 04
Increase showroom tour bookings and product consultations
- 05
Strengthen remarketing and lead nurture for a longer, more considered sales cycle
- 06
Create a repeatable content system that supports sales, financing conversations, and future product launches
- 07
Establish Neo as a leading modern modular living brand rather than a commodity prefab seller
Recommended Service Pillars
A Full Funnel Growth System
The pillars below represent the full scope of what 8th Moon can bring to Neo.
Brand and growth strategy
Positioning, messaging, and a growth roadmap built around Neo's product family and buyer journey
Content strategy and creative direction
An editorial system that turns one production day into weeks of usable content
Professional photo and video production
Cinematic capture of the product, the showroom, and real use cases
Short form video production and editing
Reels, TikTok, and YouTube Shorts built for discovery and shareability
Paid Meta and Instagram advertising
Full funnel campaigns from awareness through retargeting
Google and YouTube advertising
Capturing high intent search demand where appropriate
Lead generation funnels and landing pages
Purpose built pages for each model, use case, and offer
Retargeting strategy
Bringing warm visitors back to book a tour or consultation
Social media management and distribution
Consistent presence across the channels your buyers use
Showroom tour and consultation campaigns
Turning digital interest into scheduled, in person visits
CRM and lead tracking recommendations
A clear view of every lead from first click to closed sale
Monthly optimization, analytics and advisory
A standing review of what is working and what is next
Campaign Concepts
Content Built Around How People Actually Decide
Concept 01
What Could You Build
One backyard, reimagined four ways: gym, studio, office, guest space
Concept 02
Backyard to Business
Following the transformation from unused yard to a working studio or client ready office
Concept 03
Host. Play. Build Income.
A lifestyle led series on hosting and flexible income, paired with clear approved language about permits
Concept 04
From Empty Yard to Neo Space
A documentary style series capturing delivery, assembly, and setup
Concept 05
Tour the Future of Backyard Living
A recurring showroom video series paired with a paid campaign built to drive tour bookings
Concept 06
The 20K Starting Point
Tahoe Mini focused content making the entry price tangible while responsibly clarifying total project cost factors
Concept 07
Is a Neo Right for Your Property
An educational quiz or lead magnet covering site access, use case, budget, and permitting basics
Concept 08
Small Space, Big Ideas
The umbrella brand story tying every campaign together
The Kind of Content We Make
Judge the Craft Directly
Rather than describe our production quality, here is a direct look at it.
Hear It From a Client
A client explains why he chose 8th Moon and what the partnership has meant for his business.
Our work, a recent film
A recent film we produced with our client Robert Garcia, teaming up with TNT and DAZN for fight night weekend.
The kind of film we would make for Neo
A reference for the tone, pacing, and founder forward storytelling we would bring to this partnership.
The Roadmap
A 90 Day Launch Plan
1
Phase 1 · Foundation
Days 1 to 30
Discovery, brand and messaging alignment, audience research, offer refinement, content planning, tracking setup, and campaign architecture.
2
Phase 2 · Launch
Days 31 to 60
Production of core brand and performance creative, launch of paid advertising, activation of lead generation funnels, and retargeting setup.
3
Phase 3 · Optimize
Days 61 to 90
Ongoing optimization, new creative testing, performance reporting, lead quality analysis, and a clear scale plan.
Investment
- Monthly strategic retainer
- $4,000 per month
- One time launch and production investment
- To Be Finalized
- Recommended monthly paid media budget
- To Be Finalized
- Initial term
- 90 days
- Renewal
- Month to month, or a renewed term after the initial 90 days
KPIs and Reporting
How We Will Measure Success
Qualified leads
Cost per qualified lead
Showroom tour bookings
Consultation and configuration calls
Financing intent submissions
Landing page conversion rate
Cost per booked appointment
Lead response time
Lead to appointment rate
Appointment to sale rate
Content performance by use case and audience
Return on ad spend or revenue attribution where tracking allows
Sales volume is influenced by pricing, inventory, sales follow up, financing, site feasibility, permitting, delivery timelines, and buyer readiness. Our commitment is to measurable marketing performance and lead quality.
Roles and Collaboration
How We Work Together
8th Moon
- Strategy, creative direction, and campaign architecture
- Content production, editing, and creative testing
- Paid media management, funnels, landing pages, and retargeting
- Reporting, analytics, and monthly advisory sessions
Neo Smart Living
- Product access, showroom access, and shoot day coordination
- Timely review and approval of creative and marketing claims
- Sales follow up, lead handling, and CRM ownership
- Pricing, inventory, financing, and feasibility information
Compliance and Brand Safeguards
Protecting the Brand We Are Building
All marketing claims, pricing references, product specifications, and lead time statements will be reviewed and approved by Neo Smart Living before publication. Nothing goes live that has not been confirmed as accurate by your team.
We will never promise guaranteed permits, guaranteed rental income, or guaranteed installation timelines in any campaign, caption, landing page, or advertisement. Where a topic touches permitting, financing, or short term rental income, our copy will use educational, clearly qualified language approved by Neo.
This protects buyer trust, protects Neo legally, and keeps the brand positioned where it belongs: as the credible, premium answer in modular living.
Terms and Next Steps
Partnership Terms
- Scope of work
- To Be Finalized
- Fees
- $4,000 per month
- Payment schedule
- To Be Finalized
- Ad spend
- To Be Finalized
- Content production days
- To Be Finalized
- Travel and production expenses
- To Be Finalized
- Revision limits
- 10 revisions
- Intellectual property rights
- To Be Finalized
- Term and termination
- To Be Finalized
- Confidentiality
- Standard mutual confidentiality applies
Closing
Let's Build This Together
If this direction feels right, the next step is a short follow up call to align on scope, investment, and a start date. We are ready to begin.